BMW keen on introducing lower-end models in Pakistan

bmwnews65sf56f566The government’s auto policy has started to bear fruit.

In the latest development, German carmaker BMW is making efforts to increase its presence in the country through the launch of intermediate and low-end models. The company’s move to launch the second generation of BMW X1 in Pakistan is a step in that direction.

BMW Group Middle East Managing Director Johannes Seibert said the X series launch in Pakistan is to attract customers currently using other brands. “We have positioned this model pricewise, and it is very competitive,” Seibert told The Express Tribune.